Avila Experience - The Tequila tradition

Discover Tequila as a lifestyle on a journey full of tradition, visual delight and pleasure for your taste buds. Meet the tequila experts who will take you through the production process of this iconic drink which includes seeing the agave harvested by the so-called jimadores, who you will see at work in front of the distillery as master tequileros.

The blue-coloured agave fields see jimadores at work harvesting and cutting the giant piñas. This is followed by a tour of the La Rojeña distillery which is the oldest in Latin America. Finally, take part in an expertly guided tequila tasting in the private cellar where the family's Premium Reserva is kept. Taste a beautiful array of tequila tapped directly from the barrel in front of you.